Every blogger will tell you that promoting your blog is a fundamental step to gain an audience.
Before you even start thinking of ways to promote your blog you need to ensure that you are using the best blog hosting platform.
While many articles online promise a master plan for effectual, means, and methods to promote a blog, I come in with a few yet very effective ways.
I don’t have a long list of useless strategies to fill this article and waste your time. Rather, I have 6 of the best and the most effective ways you can use to promote your content.
1. Social media shares
Social media websites are where all your potential readers are. This should be the first place you need to promote your content.
How then can do you promote your blog through social media shares?
First, you need to identify all the platforms that best suit your content. For every platform, there’s a specific way to optimize or promote your blogs.
For a site like Facebook, you may have to promote your blogs in Facebook groups. With a social media platform like Instagram, you will need to make featured images.
Learn ways to promote your blogs through social media shares as it is one of the greatest ways to drive in traffic.
2. Influencers outreach
Influencers outreach mainly relies on having influencers link your content on their platforms to generate traffic.
To get influencers to link on your content you will have to identify the type of influences you want.
Reach out to them through social media or send them emails.
You must ensure that your content is great because nobody wants to link useless content.
Influences will reach out to their fans by linking your content, and this is one of the ways of backlinking.
Another means of promoting your blog content is through the use of backlinks.
Backlinking is a strategy where your blog is linked on another block in another website. If you link your content from another website then that website will have a backlink from you.
Backlinking essentially works by promoting your content to another blog of a similar niche to their audience.
Because of the similarity of the audience, they are more likely to visit your blog and in turn convert into a subscriber or primarily, increase traffic.
4. Email marketing
If it is your first time hearing of email marketing, it is a strategy used to promote products, services, and all sorts of things that can be promoted by the use of emails.
As a blogger, you will need to have an email subscriber list and an email marketing platform.
You will then be sending them newsletters and updates regularly about your blog posts. This strategy helps you maintain your audience and keep them coming back for more.
The key point to take is that you must have a subscriber list. It is very important as you can also choose to later add some affiliate links to generate some revenue from other websites or bloggers who may want to promote something using your subscriber list.
5. Blog post optimization
When writing a blog you need to ensure that it is optimized for the search engines.
The strategies for blog optimization are;
- Improving the readability and comprehension of the blog.
- Make it easy to navigate around your blog site or the blog itself.
- Ensure there is a balance of relevant keywords within the blog.
- Optimize the titles, subtitles, images, and videos within the blog.
- Have a comprehensive and precise meta description.
6. Paid advertisement
Now, this is where most bloggers tend to shy away from. Who would want to pay for advertisements when there are free approaches you can take? Well, not me.
Most would prefer to learn free content promotion strategies rather than paying for traffic.
However, when you think about it, it is way cheaper to pay for advertisements on social media sites like Facebook, Twitter, Quora, and other sites.
When you Factor in the benefits of paying for ads it by far outweighs all those strategies that bring in less or useless traffic.
Take for instance a $60 Facebook ad generating more than 200 clicks. That is about $0.30 per click.
When you compare this to free blog promotion strategies you will end up getting more useful traffic to your content and at the same time save your time and energy.