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Adobe Advertising Cloud, formerly Adobe Media Optimizer, is an independent, finish-to-end platform for managing advertising across conventional TV and digital formats. She is an Advertising Age Media Maven, the 2015 Advertising Age Publishing Govt of the Year, an Adweek First Mover, a 2016 Folio Prime Ladies in Media within the Entrepreneur category and a member of Adweek’s inaugural 30 Most Influential Individuals in Meals.

The purpose of #GALSNGEAR, launched by Ladies in Movie & Video (Washington, D.C. chapter) is to ensure girls within the technical fields of media production get excessive stage networking, entry to gear and the most recent trade technology, and visibility at major industry occasions.

No matter which stage your enterprise is in, advertising follows four steps, in response to the industry mnemonic, “AIDA: Consciousness, Curiosity, Need, Motion.” Your job is to make potential prospects aware that your services or products exists, pique their interest in what …